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Italian food store and restaurant chain Eataly has installed 35 network security cameras within its Milan branch.

Solution category

Eataly’s first store was opened in Turin in 2007, with a goal of introducing a new way of distributing high quality agricultural products, inspired by themes such as sustainability, responsibility and sharing.

From day one, Eataly has differentiated itself from the simple catering market. Distinguished by the search for quality products hard to find elsewhere, and above all affordable to all.

Like most businesses, Eataly requires a security system. They wanted the system to offer:

• Protection against theft

• Create a safe environment for customers and service personnel

• To meet the insurance requirements

• A reduced time to service

• Improve the activities related to the 'business' and the service to customers

When assessing the requirements for a new security system the main priorities were protection from theft and ensuring the system fitted in to the harmony of the store, by being both easy to use and aesthetically pleasing. 

They chose a i-PRO system for the Milan store at Piazza Venticinque Aprile. Eataly implemented a system based on IP technology which, thanks to the high definition and easy to manage security interface, saves time in the search and identification of theft, by managers and heads of security incidents within the store. 

Security personnel have been trained to make the most of the many features and capabilities of the system, making evidence gathering a simple, speedy process.

A network in excess of 40 cameras was installed by AS Engineering, supported technically by Sicurit Alarmitalia. These include the following models:


WV-SF135, HD IP cameras Dome

35 of the cameras installed are the WV-SF135, which offers HD quality images and a wide range of functions in a compact frame.

Thanks to the new MOS sensor, the camera offers 720p HD images with multi-stream H.264 and JPEG.

Day / Night functionality means the camera is suitable to be used in any condition and is ideal for a wide range of applications.

WV-SW355, fixed dome network camera

The WV-SF135 network fixed dome camera uses an HD 1.3-megapixel MOS sensor and H.264 compression. It able to provide multiple streams either H.264 or JPEG, to ensure simultaneous real time monitoring and high resolution recording to the LSI platform owned by i-PRO.

The WV-SW355 guarantees full frame transmission, up to 30 fps at 1280x960p, as well as H.264 streams at 720/30p HD and 16:9 ratio. It includes an easy to use Day/Night function  which operates down to 0.3 lux in colour and 0.02 lux in black and white. In addition, you can select the control mode of the light by changing the electronic shutter to outdoor, indoor or fixed.

WV-SF438, IP fixed dome cameras Full HD with 360°

The Milan branch also installed the WV-SF438, a device that combines the best of technology with high levels of reliability.

A full HD, fixed dome 360° camera, the WV-SF438 offers a wide range of picture modes: Dual, landscape, 4 square PTZ, PTZ single screen, Fisheye and quad stream.

The camera has Intelligent Resolution technology and Mega Super Dynamic functionality to provide unprecedented surveillance. The first allows you to automatically detect three different areas - outlines, detailed texture areas and soft gradation areas - and execute optimal processing of the signal for each area – reducing the overall image size.

In addition, to uniformly improve the sharpness, the Mega Super Dynamic functionality performs pixel by pixel signal processing, in the most effective way. As a result, images are naturally clear and defined. The camera also has face detection, making faces of both wanted and unwanted guests easily identifiable.

Benefits and Conclusions

Eataly has a 10 point manifesto, number three is that by creating and offering the best products, we improve our own lives, and bring added value to yours.

This philosophy is closely aligned to that of i-PRO. The distinct characteristics of individual solutions, ease of use and installation and finally, the many features, allow security personnel at Eataly, to achieve a high level of safety and the best possible service.